Blog #2 response: joggers are not runners

Blog #2 responses:

1.) My initial reaction to this add was that it had an extremely effective attention getter and brought up an interesting "fact". The theme of the add definitely stood out the most, it seemed pretty original, as far as running adds go.

2.) I did track and cross country throughout most of high school, i do not run as much anymore, but i still consider myself a runner. I feel it effected my response, in that I know first hand, that runners do sometimes run in remote areas.

3.) The artwork of the add, lend it appeal to people who know what running conditions can be like. Running shoes get dirty fast when running through a forest, and places where people often run are not always well lit. So the elements of the add help fairly well to persuading a reader to believe the content.

4.) Running off the beaten path, and in remote areas are both promoted, as well as the underlying theme of staying in shape. Jogging, and running where everyone else runs is discouraged.

5.) This add may portray joggers as less athletic than runners, but that for the most part is true. Dividing them may help runners feel better about themselves and possibly but this companies products to show that they are runners, and not joggers.

6.) I would say that for both adds pathos has the strongest appeal. Neither add has a strong base in logic or credibility. It is true a runner may find a body in the woods or may puke at the end of a race, however that, especially the first one, does not always occur. However the thought of finding a body or running so hard that puking occurs certainly would appeal to the emotions of being adventorous and pushing one's body to the limit.

7.) I would definitely pick the Pearl Izumi add because it appeals to runners and athletes, who are more likely to buy products from companies who advertise themselves as athletic or running companies who sell things that are "specialized" for certain activities, such as running or other sports. I would not pick the other add because it promotes running easy and not pushing yourself. This may appeal to out of shape people or joggers, who may buy athletic things but not as much as runners do. Many joggers are content with wearing anything that feels comfortable and therefore may not feel too compelled to buy athletic things from a athletic company. So for marketing purposes it would be better to appeal to runners, who are more likely to buy running or athletic gear from companies who "specialize" in those products.